targetingType property

String? targetingType
getter/setter pair

The type of this targeting option.

Output only. Possible string values are:

  • "TARGETING_TYPE_UNSPECIFIED" : Default value when type is not specified or is unknown in this version.
  • "TARGETING_TYPE_CHANNEL" : Target a channel (a custom group of related websites or apps).
  • "TARGETING_TYPE_APP_CATEGORY" : Target an app category (for example, education or puzzle games).
  • "TARGETING_TYPE_APP" : Target a specific app (for example, Angry Birds).
  • "TARGETING_TYPE_URL" : Target a specific url (for example, quora.com).
  • "TARGETING_TYPE_DAY_AND_TIME" : Target ads during a chosen time period on a specific day.
  • "TARGETING_TYPE_AGE_RANGE" : Target ads to a specific age range (for example, 18-24).
  • "TARGETING_TYPE_REGIONAL_LOCATION_LIST" : Target ads to the specified regions on a regional location list.
  • "TARGETING_TYPE_PROXIMITY_LOCATION_LIST" : Target ads to the specified points of interest on a proximity location list.
  • "TARGETING_TYPE_GENDER" : Target ads to a specific gender (for example, female or male).
  • "TARGETING_TYPE_VIDEO_PLAYER_SIZE" : Target a specific video player size for video ads.
  • "TARGETING_TYPE_USER_REWARDED_CONTENT" : Target user rewarded content for video ads.
  • "TARGETING_TYPE_PARENTAL_STATUS" : Target ads to a specific parental status (for example, parent or not a parent).
  • "TARGETING_TYPE_CONTENT_INSTREAM_POSITION" : Target video or audio ads in a specific content instream position (for example, pre-roll, mid-roll, or post-roll).
  • "TARGETING_TYPE_CONTENT_OUTSTREAM_POSITION" : Target ads in a specific content outstream position.
  • "TARGETING_TYPE_DEVICE_TYPE" : Target ads to a specific device type (for example, tablet or connected TV).
  • "TARGETING_TYPE_AUDIENCE_GROUP" : Target ads to an audience or groups of audiences. Singleton field, at most one can exist on a single Lineitem at a time.
  • "TARGETING_TYPE_BROWSER" : Target ads to specific web browsers (for example, Chrome).
  • "TARGETING_TYPE_HOUSEHOLD_INCOME" : Target ads to a specific household income range (for example, top 10%).
  • "TARGETING_TYPE_ON_SCREEN_POSITION" : Target ads in a specific on screen position.
  • "TARGETING_TYPE_THIRD_PARTY_VERIFIER" : Filter web sites through third party verification (for example, IAS or DoubleVerify).
  • "TARGETING_TYPE_DIGITAL_CONTENT_LABEL_EXCLUSION" : Filter web sites by specific digital content label ratings (for example, DL-MA: suitable only for mature audiences).
  • "TARGETING_TYPE_SENSITIVE_CATEGORY_EXCLUSION" : Filter website content by sensitive categories (for example, adult).
  • "TARGETING_TYPE_ENVIRONMENT" : Target ads to a specific environment (for example, web or app).
  • "TARGETING_TYPE_CARRIER_AND_ISP" : Target ads to a specific network carrier or internet service provider (ISP) (for example, Comcast or Orange).
  • "TARGETING_TYPE_OPERATING_SYSTEM" : Target ads to a specific operating system (for example, macOS).
  • "TARGETING_TYPE_DEVICE_MAKE_MODEL" : Target ads to a specific device make or model (for example, Roku or Samsung).
  • "TARGETING_TYPE_KEYWORD" : Target ads to a specific keyword (for example, dog or retriever).
  • "TARGETING_TYPE_NEGATIVE_KEYWORD_LIST" : Target ads to a specific negative keyword list.
  • "TARGETING_TYPE_VIEWABILITY" : Target ads to a specific viewability (for example, 80% viewable).
  • "TARGETING_TYPE_CATEGORY" : Target ads to a specific content category (for example, arts & entertainment).
  • "TARGETING_TYPE_INVENTORY_SOURCE" : Purchase impressions from specific deals and auction packages.
  • "TARGETING_TYPE_LANGUAGE" : Target ads to a specific language (for example, English or Japanese).
  • "TARGETING_TYPE_AUTHORIZED_SELLER_STATUS" : Target ads to ads.txt authorized sellers. If no targeting option of this type is assigned, the resource uses the "Authorized Direct Sellers and Resellers" option by default.
  • "TARGETING_TYPE_GEO_REGION" : Target ads to a specific regional location (for example, a city or state).
  • "TARGETING_TYPE_INVENTORY_SOURCE_GROUP" : Purchase impressions from a group of deals and auction packages.
  • "TARGETING_TYPE_EXCHANGE" : Purchase impressions from specific exchanges.
  • "TARGETING_TYPE_SUB_EXCHANGE" : Purchase impressions from specific sub-exchanges.
  • "TARGETING_TYPE_POI" : Target ads around a specific point of interest, such as a notable building, a street address, or latitude/longitude coordinates.
  • "TARGETING_TYPE_BUSINESS_CHAIN" : Target ads around locations of a business chain within a specific geo region.
  • "TARGETING_TYPE_CONTENT_DURATION" : Target ads to a specific video content duration.
  • "TARGETING_TYPE_CONTENT_STREAM_TYPE" : Target ads to a specific video content stream type.
  • "TARGETING_TYPE_NATIVE_CONTENT_POSITION" : Target ads to a specific native content position.
  • "TARGETING_TYPE_OMID" : Target ads in an Open Measurement enabled inventory.
  • "TARGETING_TYPE_AUDIO_CONTENT_TYPE" : Target ads to a specific audio content type.
  • "TARGETING_TYPE_CONTENT_GENRE" : Target ads to a specific content genre.

Implementation

core.String? targetingType;