optimizationObjective property

String? optimizationObjective
getter/setter pair

The optimization objective of the insertion order.

Optional. Required. Possible string values are:

  • "OPTIMIZATION_OBJECTIVE_UNSPECIFIED" : Type value is not specified or is unknown in this version.
  • "CONVERSION" : Prioritize impressions that increase sales and conversions.
  • "CLICK" : Prioritize impressions that increase website traffic, apps, app stores.
  • "BRAND_AWARENESS" : Prioritize impressions of specific quality.
  • "CUSTOM" : Objective is defined by the assigned custom bidding algorithm.
  • "NO_OBJECTIVE" : Objective is not defined. Any KPI or bidding strategy can be used.

Implementation

core.String? optimizationObjective;